Thursday, February 12, 2026 | By: Kim Yanick Portraits
There’s something about a rebrand that feels a little like standing at the edge of a dock before jumping into cold water.
Exciting.
Necessary.
And slightly vulnerable.
When Amanda Baker reached out, she was in the middle of exactly that kind of season. She’s evolving her business, refining her message, and stepping into a new chapter — including co-authoring a book. (Yes. A book. No small thing.)
And when that happens? Your old headshots just don’t fit anymore.
A rebrand isn’t just a new logo or colour palette. It’s:
A shift in confidence
A shift in clarity
A shift in how you show up
Amanda needed images that reflected where she is now — not where she was three years ago.
The headshots needed to feel:
Approachable
Professional
Authoritative
And still unmistakably her
Because when you’re putting your name on a book cover and stepping into thought leadership? The photos matter.
People connect with faces before they connect with words.
Too corporate.
Too posed.
Too “deer in headlights.”
My approach — especially for women who are building something meaningful
— is simple:
Guided, not forced.
Confident, not rigid.
Natural, not awkward.
Amanda wanted images she could use across:
Her website
Social media
Speaking opportunities
Media features tied to the book launch
We worked through a couple of looks to give her versatility — subtle shifts in wardrobe, posture, and expression that create completely different energy without feeling overdone.
his session also came with a deadline.
And here’s the truth: I actually love that kind of focused energy.
We kept the session efficient but calm. No rushing. No stress. Just intentional movement through poses, micro-adjustments in posture, chin angle, shoulders, hands — all the tiny things that make a headshot go from “nice” to “damn.”
And the result?
Images that feel:
Strong
Warm
Capable
Ready for the next level
One thing I notice often — especially with women stepping into new chapters — is that headshots aren’t just about marketing.
They’re about identity.
There’s a quiet moment when clients see their images and think:
“Oh. That’s who I am now.”
Not who they used to be.
Not who they thought they should be.
But who they’ve grown into.
Amanda is stepping into visibility in a bigger way — through her rebrand and her co-authored book — and her headshots needed to hold that energy.
They do.
If you’re:
Rebranding
Launching something
Speaking publicly
Publishing
Or just realizing your current photo no longer reflects you
It might be time.
Headshots don’t have to feel stiff or intimidating. They can be relaxed, collaborative, and yes — even fun.
And if you’re on the brink of something new, like Amanda is?
Let’s make sure the face attached to that next chapter feels exactly right.
Amanda — I cannot wait to see how your book launch unfolds. There’s something powerful about women owning their voice. And you’re doing exactly that.
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