• home
  • contact
  • blog
Kim Yanick Portraits Logo
  • horse & rider
  • pets & people
  • In the Year of the Horse Portrait Series
MENU

When a Rebrand Calls for New Headshots: Amanda Baker’s Session Story

Feb 12, 2026 | By: Kim Yanick Portraits

Share

There’s something about a rebrand that feels a little like standing at the edge of a dock before jumping into cold water.

Exciting.
Necessary.
And slightly vulnerable.

When Amanda Baker reached out, she was in the middle of exactly that kind of season. She’s evolving her business, refining her message, and stepping into a new chapter — including co-authoring a book. (Yes. A book. No small thing.)

And when that happens? Your old headshots just don’t fit anymore.

Why Headshots Matter During a Rebrand

A rebrand isn’t just a new logo or colour palette. It’s:

A shift in confidence

A shift in clarity

A shift in how you show up


Amanda needed images that reflected where she is now — not where she was three years ago.


The headshots needed to feel:

Approachable

Professional

Authoritative

And still unmistakably her


Because when you’re putting your name on a book cover and stepping into thought leadership? The photos matter.


People connect with faces before they connect with words.

Headshots can go wrong fast.

Too corporate.

Too posed.
Too “deer in headlights.”

My approach — especially for women who are building something meaningful

— is simple:

Guided, not forced.
Confident, not rigid.
Natural, not awkward.

Amanda wanted images she could use across:

Her website
Social media
Speaking opportunities
Media features tied to the book launch

We worked through a couple of looks to give her versatility — subtle shifts in wardrobe, posture, and expression that create completely different energy without feeling overdone.

his session also came with a deadline.

And here’s the truth: I actually love that kind of focused energy.

We kept the session efficient but calm. No rushing. No stress. Just intentional movement through poses, micro-adjustments in posture, chin angle, shoulders, hands — all the tiny things that make a headshot go from “nice” to “damn.”

And the result?

Images that feel:

Strong
Warm
Capable
Ready for the next level


One thing I notice often — especially with women stepping into new chapters — is that headshots aren’t just about marketing.

They’re about identity.

There’s a quiet moment when clients see their images and think:

“Oh. That’s who I am now.”

Not who they used to be.
Not who they thought they should be.
But who they’ve grown into.

Amanda is stepping into visibility in a bigger way — through her rebrand and her co-authored book — and her headshots needed to hold that energy.

They do.

Thinking About Updating Your Own Headshots?

If you’re:

Rebranding
Launching something
Speaking publicly
Publishing
Or just realizing your current photo no longer reflects you

It might be time.

Headshots don’t have to feel stiff or intimidating. They can be relaxed, collaborative, and yes — even fun.

And if you’re on the brink of something new, like Amanda is?

Let’s make sure the face attached to that next chapter feels exactly right.

BOOK A DISCOVERY CALL

Amanda — I cannot wait to see how your book launch unfolds. There’s something powerful about women owning their voice. And you’re doing exactly that.

Leave a comment

Leave this field empty
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Submit

0 Comments

Previous Post

Related Posts

Headshot Trends 2024: What's In and What's Out in Professional Photography

February 17, 2024

Mastering the Art of Authenticity: How Genuine Headshots Enhance Brand Trust

February 24, 2024

Why Your Brand Needs a Professional Photographer: Elevate Your Visual Identity

March 9, 2024

LinkedIn Essentials: How to Nail Your Profile Picture for Professional Success

September 23, 2023

Archive

Go
photos@kimyanick.com
Vancouver Island, BC
All Images and Content © Kim Yanick Portraits 2019 - 2026 All Rights Reserved
Crafted by PhotoBiz
Kim Yanick Portraits Logo
CLOSE
  • home
  • contact
  • blog
  • horse & rider
  • pets & people
  • In the Year of the Horse Portrait Series